The Intuit Dome, the new home of the Los Angeles Clippers, redefines what a modern arena can be — serving as a next-generation sports and entertainment destination designed to deliver an unmatched fan experience. Located in Inglewood, California, the 2 $ billion project puts technology, community and design innovation at the forefront. As one of the most eagerly-awaited arena builds in recent years, every element of the Intuit Dome was carefully considered — including and especially its retail offerings.

As the project evolved and the retail program grew to include more fan touchpoints, Clippers leadership identified an opportunity to activate the Level 7 Terrace — a previously underutilized rooftop area near the top of the venue. To meet the demands of the rooftop retail space, infrastructure consulting firm AECOM turned to Scenic, Landscape Forms’ modular outdoor structure system. With another Landscape Forms structure solution successfully in the works as a player lounge elsewhere in the arena, the AECOM team was confident that Scenic could be brought into the terrace retail project as a flexible framework that would meet the tight timelines and deliver the quality fitting for a permanent retail presence. 

Working in close collaboration with AECOM and Landscape Forms, Studio Archer, the creative design agency behind the Intuit Dome’s flagship and other four in-arena retail store designs, took on the task of readying Scenic to support a modern, seamless and fan-focused retail environment.

A hallmark of Scenic, its adaptability made the system a strong candidate for reimagining as the foundation of a retail installation. "Reimagining Scenic for a retail environment was a unique design challenge," says Lyndsey Archer, Founder and Creative Executive at Studio Archer. "We needed the system to align with our retail strategy, support our storytelling, and accommodate fixturing - all while meeting safety standards and delivering a beautiful, elevated aesthetic in a relatively short timeframe. In the end, it came together nicely."

The solution was a collaborative design-build approach. Studio Archer utilized a B+N Industries 1224 system and integrated it into a series of exterior-rated, bespoke retail fixtures that were then anchored to the Scenic's posts. "Because we were anchoring directly to the Scenic posts, there was a high degree of coordination between our team, AECOM and Landscape Forms," Archer explains. "It was critical that our fixture designs integrated cleanly with the structural framework - both visually and functionally." And because the rooftop was not originally intended to be occupied, anchoring into the concrete wasn't an option - making Scenic itself essential to supporting the retail infrastructure.

The Studio Archer team also integrated crucial performance elements into the design, augmenting Scenic's integrated ambient lighting with directional retail lighting and incorporating perimeter roll-downs for additional security. In support of a modern, frictionless retail experience, the Scenic system further proved flexible enough to accommodate the gates, cameras, facial recognition and RFID technology as specified by Clippers retail operations.

Just as important as the system's design was the close collaboration that brought it to life. "There were plenty of moments where the Landscape Forms team could have said, 'That's too complex,' but they never did," reflects Archer. "They were solutions-oriented and genuinely collaborative - even as we continued to push the envelope. Whether it was integrating tech or adapting for retail infrastructure, they consistently came back with thoughtful ways to make it work and align with the overall design language."

The final result up on the Level 7 Terrance is far more than a pop-up retail space - it's a permanent installation that enhances the upper level's fan experience and serves as a secondary flagship inside the arena. "There's beauty in Scenic's clean lines and integrated functionality - the system serves as an ideal armature to support and showcase the shopping experience within," Archer says. "With the arena's striking exoskeleton overhead and sweeping views of L.A. beyond, placing an open-air retail space on the Level 7 Terrace felt like the right solution - both functionally and aesthetically."

Looking back on the process, Archer sees Scenic's use in the Intuit Dome both as a design success and as a model for the future. "We've designed retail in almost every format, but using Scenic to create a permanent, open-air store was a first," she says. "Now that we've proven it can be done - and done well - it opens the door to rethinking what's possible for future projects."